You've sent the inquiry and now you get to ... wait. This being a client service related industry - expect to hear back from a wedding planning firm within 24 hours. If you send an inquiry at 11:55pm on a Friday evening, chances are, you'll get a response on Monday morning.
The response email should provide three things: whether they are are available on your wedding date, here are the services they offer, and an offer to meet for a consultation.
If you don't like the tone of their email, the services they provide or decide they just aren't your cup of tea: SEND A RESPONSE ANYWAYS even if its to say no thank you. Deleting and moving on in your life doesn't mean the planner moves on with her life. We will keep emailing you to set up a consultation. Its called persistence and every business owner has it. So, if you don't want to work with them or meet with them, just let them know or be inundated with follow up emails. Besides: its just common courtesy to respond and say no thank you.
On the flip side: if the email response was everything you wanted and more: BOOK A CONSULTATION WITH THEM! Let them know your availability {and yes, evenings are fine, weekends can be tricky especially if its 'in-season' for your area}.
Next week: preparing for the consultation & what to expect
Check out Parts I, II and III here
Wednesday, June 16, 2010
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